Mason Cheng has been National GM of Marketing Center in Xiaomi Internet Commerce Department since April 2016. He is responsible for strategic planning, project operation, and Ad marketing. Meanwhile, he has been dedicating to promoting the development of the marketing industry in China. Mr. Cheng is the visiting professor of advertisement in Communication University of China(CUC). He is also the Vice Secretary-General in the 3nd Council Secretariat of Digital Marketing Committee under China Advertising Association of Commerce (CAAC); and was invited to serve as the final judge for several national and overseas marketing awards, including the Greater China Effie Awards, the China Great-wall Advertising and the Digital Singularity Awards in Taiwan, etc.