Change of TV Landscape in Times of Digital Advertising

In the face of technological disruption and changing viewer behaviours and expectation, today’s broadcasters need to transform their business models and content strategies in response to the rise of on-demand culture.

Launched in 2016, ViuTV has been a pioneer in driving the next wave of innovation in TV and digital advertising. Its Director & General Manager, Lofai Lo, will share his insight into how digital technology is changing the TV landscape, from content development to viewer engagement.
Remarks: This session will be conducted in Cantonese with simultaneous interpretation in English and Putonghua.

Session Info

Aug 26

HKG 香港 17:45 (GMT+8) / LDN 倫敦 10:45 / NYC 紐約 05:45


Lofai Lo

ViuTV ∙ Director & General Manager ∙ HK


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