SK LAM is the founder of AllRightsReserved (ARR), a Hong Kong-based creative studio established in November 2003. ARR actively seeks to collaborate with different creative individuals and collectives, often on an international level. Over the years, ARR has designed and organized numerous bespoke branding and marketing solutions for leading international labels. Projects throughout Asia have regularly commissioned the studio in their respective cities. For many of these projects, ARR has mobilized its vast network of friends and colleagues in the world of contemporary art in order to engineer the most relevant and potent projects. Often monumental in scale, they not only garner unparalleled levels of interest and attention but also serve the public citizenry at large.