For foreign brands, the mainland China market is full of opportunity and potential. However, it’s been a tough market to crack for many brands. From the people and their lifestyle to the channels and digital ecosystems, the differences between inside and outside of China need to be taken into consideration when crafting experiences for Chinese consumers.
Through presentations, case studies, interactive activities, and discussions, participants will walk away with the key considerations needed from an experience perspective for brands to enter the China market.

Takeaway:
In this workshop, participants will learn about
• the diversity of the Chinese people, their needs, and contexts;
• the need to localize (or not) the brand value proposition; and
• the prioritizations of different channels and touchpoints to design.

Target Audience: Decision-makers and managers for customer experience related departments (branding, marketing, digital, social, sales, product, etc.) of brands interested in entering the Mainland China market.

Strategic Design Innovation Partner