In view of the current situation in the city, Hong Kong Design Centre (HKDC) announced today the cancellation of this year’s Business of Design Week (BODW) Summit (2-7 December 2019).
We would like to sincerely apologise to our attendees, speakers, sponsors, partners and supporters for the inconvenience caused. At the same time, we would like to thank everyone for their effort and support.
For participants who have bought a ticket for BODW, our team will contact you shortly about refund arrangements. We appreciate your continued support, and look forward to welcoming you to our next BODW.
For enquiries, please email email@example.com or call (852) 31518900.
The pandemic has accelerated the move to online. China’s digital economy, in particular, has seen a surge amidst the lockdown. It has become critical for brands and retailers to design and create a seamless, personalised and delightful customer journey across all touchpoints, digital or in-store, in the wake of the crisis.
Let’s hear from the design gurus about the state of experience design in China and ways to captivate increasingly digital savvy consumers in the Mainland China.
Abstract of Presentation
Nowadays two topics are extremely hot in China – Consumption Upgrade and Digital Transformation. All brands are trying hard to catch up with the digital economy and the changing needs of younger generations. New Chinese brands from a variety of industries are also rising to compete. Jason Huang will share his thinking and best practices regarding how brands should approach and drive experience innovations in China. He will share the inspiring stories of eXperience Economy for both international and local brands, such as Xiaoguan Cha, NIO, Watson’s and Amway.
Remarks: This session will be conducted in English.
HKG 香港 21:25 (GMT+8) / LDN 倫敦 14:25 / NYC 紐約 09:25