Workshop: X Thinking – The Key to Creating Experiences for Brands Entering China

For foreign brands, the mainland China market is full of opportunity and potential. However, it’s been a tough market to crack for many brands. From the people and their lifestyle to the channels and digital ecosystems, the differences between inside and outside of China need to be taken into consideration when crafting experiences for Chinese consumers.
Through presentations, case studies, interactive activities, and discussions, participants will walk away with the key considerations needed from an experience perspective for brands to enter the China market.

In this workshop, participants will learn about
• the diversity of the Chinese people, their needs, and contexts;
• the need to localize (or not) the brand value proposition; and
• the prioritizations of different channels and touchpoints to design.

Target Audience: Decision-makers and managers for customer experience related departments (branding, marketing, digital, social, sales, product, etc.) of brands interested in entering the Mainland China market.

Length: 30 mins technical set up + 3 hours workshop
Format: Remote workshop through video conferencing and digital workplace app
Group size: 20 participants
Language: The workshop will be conducted in English
Registration: Limited quota available on a first-come, first-served basis. Each enrolment admits one participant with one device only.


Strategic Design Innovation Partner

Session Info

Aug 29

HKG 香港 10:00 (GMT+8) / LDN 倫敦 03:00 / NYC 紐約 22:00 (AUG 28)


Dr. Michael Lai

TANG UX ∙ Senior Partner | X Academy ∙ Dean ∙ Mainland China

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